Accredo started life as simply a product brand.
Working with IT marketing specialists, Sayle Noble, we were asked to bring their marketing communications and brand to life in a way that would make it more relevant and current. Early on it was decided that the company name Profax was confusing and sounded dated, and the decision was made to use Accredo as the brand name. We developed the brand mark and colour palette to provide a solid platform for all the communications collateral required. We have helped establish new digital platforms and developed all new marketing collateral with support materials for their network of service providers, including establishing and growing their Australian presence. www.accredo.co.nz