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Meredith Connell brand development

One of New Zealand’s oldest and largest law firms, Meredith Connell has a reputation for outstanding litigation expertise, including their cornerstone role as office of the Crown Solicitor for Auckland.

Alongside this traditional litigation focus, the firm contains large practice groups covering specialist Commercial Property, Corporate Law and Commercial and Regulatory litigation expertise.

Aviso worked with Meredith Connell to update their brand and to help communicate their diverse practice strengths to their various audiences, including current and future clients. Another key focus was reinforcing the Meredith Connell values and workplace advantages in the eyes of law graduates and potential employees.

We generated a range of simple positioning statements to help define the various expertise groupings within the practice. Along with a range of new design and copy platforms, these messages were then integrated across a wide range of collateral material and, of course, on their new website.

No stone unturned

Meredith Connell’s brand upgrade reached through every aspect of the firm’s communications. All stationery was updated to conform to the new brand standards and the firm made a huge commitment to replacing all their existing precedents in the new document style – a massive internal project deployed over six months.