With a new CEO at the helm Oxygen Business Solutions (the leading specialist SAP integration and consulting company in Australia and New Zealand) have been working hard to further improve how they present themselves to the outside world.
A bold new interpretation of their wordmark has allowed them to gradually revise all of their marketing collateral. The review is across website, print collateral, conference stand designs and even down to their stationery. The re-proportioned wordmark has radically improved the navigation and available screen ‘real estate’ on the website so that valuable information now sits ‘above the fold’ even on most laptop screens. Case studies have been revised to landscape formats to improve on-screen viewing (case studies are delivered online as a rule – either downloaded off the website or emailed by consultants), and subtle font revisions have been made to help with legibility.