Bosspipe brand development
Innovative product drives brand project.
Our client Interpipe had a new single focus product – a revolutionary twinwall polypropylene pipe primed to grab huge market share in stormwater/drainage/sewerage and general piping applications. They needed to create a powerful brand to match the impact the products were about to have on the market. Using our intensive workshopping process we analysed what would drive customers to the products, created a naming structure and brand identity and product sub-brand hierarchy, along with all the supporting collateral to launch this new breed of technical pipe to market.
