Tradecounter brand and collateral
Humes approached us to produce a brand name and visual language for their online pricing and billing portal.
Within one week of briefing we had generated a new name – Tradecounter, registered the tradecounter.co.nz url for them, and designed a look and feel which has since been applied across launch and pre-registration materials. Six weeks after the initial briefing the pre-registration phase unrolled, via direct mail and email, and Humes had successfully pre-registered over 10% of their target customer base – enabling them to deliver invoicing and pricebook changes via the Humes.co.nz website.
About Humes Pipeline Systems.
Humes Pipeline Systems and its sister company CSP Pacific are divisions of Fletcher Building, a New Zealand based group of businesses operating in, and supplying to, the building and construction industries in New Zealand, Australia, North and South America, Hong Kong and the South Pacific. Aviso have been a supplier to Humes since the early 1990s, generating marketing collateral and delivering a wide range of marketing support services including the branding of their joint venture product line Bosspipe.
